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Summary

Khushboo Parihar — Founder of BELLAVORA

Khushboo Parihar is the founder of BELLAVORA, a premium D2C lingerie and intimate-wear brand created from a personal shopping experience. Originally from Balotra, Rajasthan, and now settled in Goa, Khushboo noticed how difficult it could be to find a wider variety of lingerie designs and styles through traditional shopping.

That simple problem led to a bigger question: if she faced this challenge, how many other women across India might be facing the same thing?

With that thought, she envisioned an online destination where women could explore more lingerie choices conveniently, privately and from anywhere in India. BELLAVORA was born from this vision—to make intimate-wear shopping more accessible while focusing on choice, comfort, confidence and privacy.

Without coming from a traditional business or fashion background, Khushboo took the courageous step of learning entrepreneurship, branding, digital marketing, e-commerce and the many challenges involved in building a D2C brand.

Her husband, Multan Mal Parihar, based in Panaji, Goa, has also been an important part of the journey, supporting the brand-building and business efforts.

Today, BELLAVORA represents more than an online lingerie store. It represents Khushboo's belief that a small-town background does not have to mean a small dream. Her ambition is to make a greater variety of lingerie accessible to women across India, one customer and one step at a time.

Born from a personal need. Built with courage. Supported by family. Created for women. Dreaming of reaching every corner of India.